If you’re thinking about advertising your website on Facebook, it might be super intimidating. There are so many different strategies and tactics that can work for a campaign – how do you know where to start?
Luckily, we’ve got you covered with some tips on how to advertise your website on Facebook!
How do I advertise on Facebook?
The most obvious way to advertise on Facebook is through paid posts. They’re perfect for anyone who’s looking to get their products or services in front of as many people as possible, and they’re really affordable too!
Ads can be targeted by location, gender, age, interests, behaviours, and more, so you’ll get your best chance of finding interested customers with paid ads.
They can also be optimised for maximum reach, engagement, and conversion, which is where most companies focus their efforts – the more people you can get to engage with your post or click through to your website, and then make a purchase the better.
What is the difference between advertising and marketing on Facebook?
Marketing on Facebook is more about engaging with your existing fans and audience to encourage them to interact with you, share content, and hopefully purchase something. It’s a great way to put your posts in front of the people who already follow you or like your page so that they get more involved!
Advertising is all about targeting new people in order to grow your audience – you’re not interacting with your current fans as much.
While advertising will help you get more likes and content shares, marketing helps you build a relationship with your existing customers! Which do you think is better?
The answer depends on the type of business that you have.
If you have a content-based business, for example – a blog, website, or video channel – then it makes sense to focus on marketing. Since your customers are likely to visit your page regularly and spend time there (since they care about the content), then getting them involved more is going to be beneficial in the long run. Your organic reach (how many of your fans see your content in their feed) is only going to grow, and it will be more targeted – which means you’re getting people who are truly interested in what you have to say.
In contrast, if you have a store or physical business then the most important thing for you will be finding new customers and driving sales.
This means spending more time advertising and less time marketing, since you want to find people who aren’t aware of your brand yet (and may never will otherwise) and get them in the door so that they can buy something!
Which are the best social media platforms for business to use?
You’ll want to look for a social media platform that suits your business, whether you’re big or small. Here are some of the best social media ads platforms around right now:
Facebook – Not only can you advertise your own website, but you can also promote other Facebook pages and groups to drive more exposure. You’ll be able to boost posts that are already live on your page, or create a new one with an advertising pitch!
Twitter – Twitter is great at getting in front of active audiences who are interested in what you have to say. If you’ve got a business that revolves around Twitter and social media, then this would be a great platform to advertise on!
Instagram – Instagram is great for anyone looking to show their audience what they see in a creative way. It’s also great because it has so many different filters and editing options.
Pinterest – Pinterest is a great place to advertise if your business revolves around social media. Pinterest is all about content, so if you can create or curate amazing content then you’ll be able to generate a ton of impressions and engagement with Pinterest ads!
YouTube – If you’re trying to advertise a business that has videos or offers courses, YouTube is the platform for you! It allows you to share helpful content with your audience in just a few minutes.
LinkedIn – LinkedIn is an advertising powerhouse because it’s almost solely used by professional people and companies, so your audience will likely have the same interests as you. Plus, when someone clicks on your ad, they aren’t taken to a Facebook page, but rather a custom landing page that you can design yourself!
Google+ – Google+ isn’t too popular in America, but it can still be very useful for some businesses. Google+ allows businesses to share content much like Facebook or Twitter. If you’d like some more freedom, then Google+ could be the platform for you!
Why should your brand choose Facebook to scale?
Facebook is the largest and most popular platform for businesses looking to grow their business.
Not only does it have a whopping 2.27 billion active users (half of the world’s population), but your audience is likely to be spending time there as well!
In fact, you’re more likely to find your target customer on Facebook than anywhere else!
The best way to learn how Facebook ads work is by doing it yourself. However we realise that this isn’t always possible. That’s why we offer our services – we’re a Facebook ads agency that can create effective campaigns for your brand.
We also have a team of social media experts who are ready to answer any questions you may have!
Working with Ecom Agency to get started running your Facebook Ads
When choosing an advertising agency to run your ads, you need to find the company that suits your needs.
Ecom Agency has a track record of success and will help you achieve your goals and profitability. From strategy to planning, we work hard to provide you with the strategies that will bring you success.
If you’re looking for a cost-effective way to advertise your business on Facebook, look no further!
Contact us today and let’s get started running your ads right away!