E-commerce is a great way to attract more customers and improve sales. It also offers a plethora of advertising opportunities for both small businesses and big brands. Learn all about how you can target your audience, maintain customer loyalty, and increase revenue through this type of marketing strategy!
Why are e-commerce ads important?
Ecommerce ads are a key part of any successful online business marketing strategy.
E-commerce is a method of doing commerce or conducting trade in which buyers can browse the seller’s wares, select items for purchase, and pay through electronic means.
The e-commerce market has exploded in recent years with an estimated $1 trillion dollars spent annually on online transactions compared to only $145 billion back in 2013.
Not only is the market for e-commerce growing, but more people are making purchases online. According to a recent study conducted by GoBankingRates , 71 percent of Americans had made at least one purchase through their computer. That’s compared with 64 percent who have purchased from brick and mortar locations during that same time period.
How do I use retargeting in my e-commerce advertisement strategy?
Retargeting is economical and can be extremely effective. It’s the best way to ensure that your ads are hitting those who have already expressed an interest in what you have to offer.
It’s also a great way to convert people who may not have been ready to make a purchase during their first visit to the website, but will now take the next step.
Retargeting is the act of using cookies to “follow” someone around the web following a visit to a website. If they don’t buy on their first visit, you can make sure your ad follows them around to try and convert them into making a purchase the next time they’re online!
What is the best way to create a successful product campaign on Facebook and Instagram?
Nowadays, many businesses are using social media to market their products. Using Instagram and Facebook can be a great way for you to connect with your audience on an intimate level through the use of eye-catching visual content.
The main thing you’ll want is inspiring visuals that showcase your product in action. For instance, if you’re selling a women’s shirt that comes in a variety of colours and sizes, you’ll want to show off the different combinations and styles people can wear it with.
If your brand is about sharing specific details on your product or service, then you may also want to include some information like colour charts and size charts so that people get the exact look they’re after.
If you aren’t using visuals in your social media marketing strategy, you may want to take a look at what your competition is doing and see if it’s something you’d like to implement into your upcoming posts.
But it doesn’t end at pretty pictures and beautiful imagery. The written copy will play a major role in helping you convey your message and get it across to your audience.
Describing your products in detail is a good way to let your customers get an idea of what they’re getting into before they purchase anything. You can also give important information like the shipping cost and return policies so that people are aware of everything related to making a purchase from you.
It’s also important that your brands story and values are incorporated into your product campaign, so that people can connect with you on a deeper level.
What is the best way to create a successful product campaign using Google Ads?
Google Ads should form a part of any comprehensive ecommerce marketing strategy. Google Ads can help you generate revenue, increase traffic to your website from targeted customers, and ensure that you are getting the most out of your advertisement budget.
It’s important to use a Google Ads campaign that is well researched and planned in advance with an end goal in mind so that you don’t waste any money. Not only do specific keywords matter, but so does the landing page and the ad design.
The product campaign should also be easy on the eyes with eye-catching images, well-written copy and detailed descriptions of what your product has to offer. Your audience will definitely appreciate it!
In addition to these text based ads, Google also offers Shopping Ads which are product advertisements that appear in search results alongside typical organic listings. These ads offer a great introduction to your brand and let users know what exactly you’re selling before they even visit your website, showing the product image, as well as price to entice your potential customers.
So now your ads are running, how do you make sure they’re optimised for conversions?
It’s important to keep a close eye on your website statistics and Google Analytics, or any other analytics package you’re using for your ecommerce site.
The most important part of this is your Return On Ad Spend (ROAS) , which is the amount of revenue you make from your Google Ads for every dollar spent on ads, and a ROAS that means you’re profitable is what we’re ultimately aiming for.
Ads that are providing a positive ROAS should be kept around, but ads that aren’t bringing in any conversions at all should be taken off the ad platform. You might also want to consider pausing or even deleting these campaigns if they’re not pulling their weight.
So what’s the ideal ROAS? Well, the honest answer is that it depends.
It could be $10 for every $1 spent, or it could be $100, but if you’re not seeing a positive ROAS after your ad driving 100 clicks to your store, then you may want to reassess that campaign.
Should you work with an advertising agency to run your Facebook and Google ads?
While you may feel like purchasing ads directly using Google or Facebook is a very affordable way to run your online advertisements, there are also advertising agencies that can do this for you.
Ad agencies have experience and training in the area of online advertising, so they tend to be able to get much better results than when working on your campaign themselves.
The key is finding an agency with a good reputation and a dedication to helping customers succeed, because there are unfortunately plenty of bad agencies out there who might not clearly show what they’ve been doing to improve your ads performance.
When selecting an agency, you will want to make sure they have a transparent pricing structure, that any reports shared with you are easy to read and understand, and that they have a dedicated team who can help you should anything go wrong.
It’s also important to seek out an agency with experience running the ad campaigns you’re specifically looking for, so that your ads don’t get misunderstood or miss-used by someone who is new to the field.
Depending on the size of your brand, you may want to consider working with an agency that has a history of working with other well-known brands in your industry so that they’re familiar with what works best for businesses like yours.
We’d love for you to consider working with us here at Ecom Agency, so if you’ve got any questions regarding these topics or simply would like to talk about how we can help you grow your business, feel free to send us a message.